Celebs sell their time, their presence and their endorsements. Celebs know how to convert everything into rupees. Even their gossip are marketed to mint money. The latest addition to this list is celebs selling even their tweets.
Yes. Recently, a corporate major came out with new technology service amid massive publicity blitzkrieg. On the very day, Bollywood biggies Aamir Khan, Anushka Sharma, Priyanka Chopra, Hritik Roshan, Tiger Shroff, Shraddha Kapoor and Jacqueline Fernandez, sports stars Sachin and Sania tweeted about the new service through their Twitter handles.
Nothing special about it. Celebs do write about many products. But, the words in all these tweets are identical and the sentences are same. Naturally, they were all parroting the same thing.
Now, it appears that they were tweeting the same content peddled by a PR agency. Netizens feel that they are all paid tweets and the PR company ‘bought’ their tweets to secure endorsement. So, even 140 worded mico-messaging service messages are being used to make money.
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