If not promoted aggressively or uniquely, it’s tough for small-time movies to survive. People are watching low-budget movies in theatres, only if the pre-release buzz is high and only if they get positive talk post-release.
The recent release Balagam Priyadarshi and Kavya Kalyanram has the big backing of Dil Raju and the movie which got positive talk is unstoppable at the box office. Reportedly, the movie directed by popular comedian Venu is raking up good collections in weekdays as well. It was possible because of the content and vigorous promotions of Dil Raju.
Curiously, Dil Raju didn’t promote even his star attractions this aggressively. But he has been there for every promotional event and is even inviting some prominent faces for these functions.
Seems like Balagam will end up as a smashing hit at the ticket window.
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