Wonders will happen rarely. But risking money with a hope of wonders to happen repeatedly is more than committing a crime. Nani’s last film Bhale Bhale Magadivoy was a super hit in all the areas. Especially, in overseas the movie collected over 1 million dollars.
To cash on this sudden craze for Nani with the Maruthi directorial, distributors are daring to spend lavish amounts to acquire the actor’s forthcoming venture Krishna Gadi Veera Prema Gaadha (KVPG). One of the key players in Nizam cinema business, Abhisjek Pictures has bought KVPG Nizam as well as AP rights by shelling out Rs 8.5 crores.
Even the producers of 14 Reels Entertainment might not have expected such fancy price when they announced the film as Nani’s BBM hadn’t released for then. It is also heard that, the film overseas rights also fetched huge sum for the producers.
Pixel Dreams has obtained KVPG overseas rights for whopping price of Rs 1 crore. For prints, publicity, release and other, it will cost almost half of this budget for overseas distributors. So, the Hanu Raghavapudi directorial should make 1.5 million dollars business for break even, which is not that easy.
One or two films can’t decide actor’s business stamina. Many top stars are still struggling to enter million dollar club, however Nani in special cases could reach the mark twice with Eega (because of Rajamouli) and BBM (non-competition, unlimited entertainment and huge promotions).
Apparently, the producers are expected to pocket table profits, much before the film’s release. But, distributors are gambling by betting big on the project.
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