Bengaluru-based artificial intelligence startup Sarvam AI is rapidly emerging as one of the most talked-about names in India’s AI ecosystem, with its latest models drawing comparisons to global leaders like Google’s Gemini and OpenAI’s ChatGPT. Over a high-profile 14-day launch streak, the company introduced multiple models and products, including Bulbul V3, Sarvam Arya, and Sarvam Vision. Backed by venture capital firms Lightspeed Venture Partners and Peak XV Partners, Sarvam AI is pursuing an India-first strategy, combining multilingual intelligence, sovereign data approaches, and enterprise-ready deployment to compete with international AI players.
At the core of this vision are CEO Pratyush Kumar and co-founder Vivek Raghavan. Kumar, an IIT Bombay alumnus with a PhD in computer engineering, has extensive experience in research roles at IBM and Microsoft, as well as academic positions at IIT Madras. Before founding Sarvam AI in August 2023, he co-founded One Fourth Labs and AI4Bharat, initiatives focused on advancing Indian-language and applied AI research. At Sarvam, he is focused on building large-scale, multilingual AI systems tailored to Indian use cases, with an emphasis on reliability, governance, and enterprise adoption.
Vivek Raghavan brings a unique blend of deep tech and public digital infrastructure experience. A graduate of IIT Delhi with a PhD from Carnegie Mellon University, he began his career as vice president at Magma Design Automation and later contributed to India’s digital public infrastructure, volunteering with UIDAI on Aadhaar’s biometric systems for nearly 12 years. He has also worked on large-scale digital platforms at EkStep Foundation and Khosla Labs.
Sarvam AI has gained attention for Sarvam Vision, which the company claims outperforms leading global models in Optical Character Recognition (OCR) benchmarks, particularly for Indian-language documents. The startup is also participating in the IndiaAI Mission, developing what it positions as India’s first sovereign, multilingual foundational large language model designed specifically for Indian languages and enterprise needs.
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