Nara Rohith’s Appatlo Okadundevadu might have got good reviews. But the film is struggling hard to get ample theatres.
As per the trade, the film has no sufficient number of theatres and this may turn a major hindrance for the film to have commercial success.
Industry insiders are blaming the ‘Big 4′ for the situation. Buzz is that major distributors who have maximum number of theatres in hand via lease system are not cooperating the films that have good content.
While Suresh Babu has had his theatres for Pitta Goda, Allu Aravind is not moving Dhruva out of theatres. Other hand Dil Raju is adamant and holding his theatres for Nanna Nenu Na Boyfriends where as Abhishek Pictures’ Abhishek is having his Vangaveeti in his theatres. Also, Producer BVSN Prasad managed to get good theatres for Allari Naresh-starrer Intlo Deyyam Nakem Bhayyam.
While Appatlo has an edge in multiplexes, also it is not easy for Rohith as he is facing hurdles with more multiplexes preferring Aamir Khan’s Dangal.
Since Nizam is considered as very crucial to decide a film’s success, Nara Rohith is battling against all odds to get more screens but in vain. The film is having very difficult time as there are no enough theatres to screen the film in Nizam.
The situation is no different in few parts of Andhra and Ceded. As many other single screens which operate on rental basis have been bought over by Saptagiri Express in AP and the producer is in no mood to give it up.
Despite poor talk, Saptagiri Express said to have improved well in this week and hence its producer wants to continue the run of his film. However, situation there is slightly better for Appatlo.
On the whole, the theatres’ mafia is said to be turning detrimental for a genuine good film like Appatlo Okadundevadu.
On other hand, it’s heard that the situation may improve for the film as few distributors agreed to increase the number of screens for the film from Monday. Let’s wait and see what’s in store for Appatlo Okadundevadu.
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