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Athadu remains one of Telugu cinema’s most rewatched classics — a film that grew far beyond its theatrical run to become a cultural staple. Though it wasn’t a massive box-office hit at the time, Trivikram Srinivas’ blend of sharp writing, stylish drama, and effortless entertainment turned it into a long-term favourite for audiences.

Starring Mahesh Babu and Trisha, the film built its true legacy on television. Over the years, Athadu shattered records on Star Maa with more than 1500 telecasts, becoming a go-to comfort watch and a point of nostalgia for countless viewers. For many households, the film airing on Star Maa became almost a tradition.

Now, in a surprising shift, Athadu is moving away from Star Maa after over a decade of uninterrupted presence. Zee Telugu has acquired the renewal rights and will handle all future satellite broadcasts. The channel has already scheduled its first telecast on Sunday, December 14 at 3 PM.

This move naturally sparks curiosity — will the audience stick to their beloved film even after the channel switch? Will Athadu continue to command the same loyalty and TRPs on Zee Telugu as it did on Star Maa?

Industry insiders and fans alike will be watching closely to see how this transition reshapes the film’s small-screen journey.