Allu Arjun’s last release ‘Sarrainodu’ was the first film to place him in the race for top position in Tollywood. Buoyed by that success, DJ has done record pre-release business and is gearing up to release on June 23. The actor has steadily expanded his market to neighboring Southern states and North in the past few years. However, US is the one territory that Bunny is yet to conquer.
Coming to Bunny’s last few films, while Julayi, S/o Satyamurthy and Race Gurram became good hits in the US, Iddarammayilatho and Sarrainodu flopped. This is a clear indication that his films do good in the US only with the help of director’s brand and solid content. He doesn’t have the capability to attract audiences to theatres just by his name.
For instance, Sardaar and Brahmotsavam, the disasters of Pawan Kalyan and Mahesh Babu respectively, collected USD 1 million plus in the US. On the other hand, Bunny couldn’t even touch USD 900K with his career biggest commercial hit, ‘Sarrainodu’.
It seems that Bunny has now identified the US as his weak zone and is making efforts to convert it into his forte. As per latest reports, Bunny is taking the entire team of DJ to the US to promote the film there. He will land in the US on around June 30 and will tour the key cities to meet fans and promote DJ.
It may be recalled that Ram Charan has similarly promoted his last film ‘Dhruva’ in the US and scored his first USD 1 million film. We need to wait and see how far the US tour helps in creating the desired market for Bunny.
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