These days, any Telugu film is a one-week affair. The strategy is to make as much money as possible in the first week itself; this is applicable even to the hit films.These are the days when the next film supercedes the first film released earlier week. So, the producers are planning their publicity only for a few days before and after the release, since it is a matter of crores of rupees to publicise it.
Whether it was Sardar Gabbar Singh or 24 or even Brahmotsavam, the publicity for the film was there only for a week, since they knew that there would be no significant improvement in revenues after one week despite massive publicity.But Allu Arjun’s latest film Sarrainodu is going differently from this trend. The film was released on April 21 and so, it has been nearly five weeks since it hit the screens.
But even now, the publicity blitzkrieg for this film has been going on in full swing, notwithstanding the fact that the film had average talk on the day one itself. Lakhs of rupees are being spent on the promotion of Sarrainodu in television channels. The publicity campaign for Brahmotsavam which was released later did not last even for four or five days, but Sarrainodu is still catching the attention of the audiences!
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