Where is Tollywood headed? What does the future hold for the industry in 2026 and 2027? What kind of content and scale of films will define the next phase, and why is 2025 being viewed as a correction year for Telugu cinema?
All these crucial questions are addressed in a thought-provoking and authoritative conversation between journalist Murthy and ace writer-director-producer BVS Ravi. The exclusive discussion offers a deep dive into the evolving dynamics of Tollywood and the realities shaping its future.
BVS Ravi explains how senior stars such as Chiranjeevi, Balakrishna, and Ravi Teja, along with filmmakers like Ram Gopal Varma and Gopichand Malineni, have clearly grasped the changing landscape of the industry. He points out that these stalwarts are closely observing shifting audience preferences, market pressures, and business models, and are actively preparing to adapt to the new realities.
Highlighting a crucial shift in the industry’s economics, BVS Ravi makes a strong statement, saying, “There is no other way than heroes and directors becoming stakeholders along with producers in every project. Only those who do this will survive; the rest will perish.” According to him, shared responsibility and risk-sharing will define sustainability in the years ahead.
He further notes that the coming years are set to become golden days for small-budget films and young talent, as production houses are now more open than ever to backing fresh ideas and new voices. With controlled budgets and strong content, such projects are expected to thrive.
The core of the discussion underlines a major transformation in Telugu cinema — a shift from being hero-driven to OTT-driven. This trend, BVS Ravi believes, will only grow stronger, influencing storytelling, budgeting, and release strategies in the future.
Every question and answer in this conversation delivers sharp insights, honest observations, and valuable industry knowledge. For those looking to understand where Tollywood is headed, this interview offers a compelling mix of education, information, and engaging discussion.
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