Akhil Akkineni might be the scion of actors Nagarjuna and Amala. But it’s the Celebrity Cricket League (CCL) that turned Akhil into a star. There is no denying that Akhil has great support from Akkineni fans, but a spree of corporate brand endorsements even before his filmy debut? This is a bit surprising.
Isn’t it? Credit apparently goes to CCL which is Akhil’s shot to national fame. Akhil’s participation in CCL said to have catapulted top brand endorsements to him. Major brands like Titan, Mountain Dew and the recent Karbon Mobiles have roped in Akhil even before his launch. Thanks to CCL which played its part in getting such endorsements.
In between, Akhil’s blink-and-miss cameo in Manam too had its share of effect. But with CCL, he became well-known and his face was widely known with the cricket matches telecasted in TV. Akhil’s all-round performance in CCL made him a nation-wide star. Especially the victory of Telugu Warriors on Chennai Rhino in CCL-5 final has added to the hype surrounding Akhil’s debut. All these together changed Akhil’s image in the advertising, PR sector of brands.
Now all eyes are on Akhil’s maiden movie Akhil being directed by VV Vinayak. Will this film take him to the next level? Hold your horses till Oct 21.
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