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With Sankranti turning into a crowded battleground this year, promotions have become critical for every film in the race. Amidst intense competition, Nari Nari Naduma Murari seems to be adopting a surprisingly low-key promotional strategy.

The film has not seen any significant promotional activity in recent days. Apart from the team wishing writer Bhanu Bhogavarapu on his birthday, there have been no fresh updates. Even that poster skipped mentioning the release date, which has naturally raised eyebrows.

Earlier, the makers had officially announced a January 14 release with evening premieres, making the current silence around the date all the more puzzling. In a festive season where multiple big films are aggressively promoting themselves, maintaining visibility is crucial. Regardless of confidence in content, long gaps between updates can be risky.

Directed by Ram Abbaraju, who won audience appreciation with Samajavaragamana, the film stars Sakshi Vaidya and Samyuktha Menon as the female leads. The storyline revolves around a single hero caught between two heroines—a familiar yet crowd-pleasing formula that coincidentally features in another upcoming Sankranti release as well.

Produced by Anil Sunkara under the AK Entertainments banner, with music composed by Vishal Chandrasekhar, Nari Nari Naduma Murari still has time to make an impact. If the makers are firmly aiming for a festival release, a stronger promotional push with something special may be needed soon to stand out in the packed Sankranti lineup.