Since Google unveiled its most powerful AI model, Gemini 3, competition in the generative AI space has intensified, placing OpenAI’s ChatGPT under increasing pressure to maintain its dominance. Recent data from Similarweb indicates that ChatGPT’s website traffic has dropped by more than 22% over the past six weeks, signalling a noticeable shift in user behaviour.
According to the report, ChatGPT’s average weekly visitors declined from 203 million in early January to 158 million, highlighting a significant slowdown. In contrast, Google Gemini’s traffic has remained stable, recording approximately 55–60 million daily visits, while also expanding its share of ChatGPT’s web audience by nearly 40%.
User engagement metrics further underline this shift. Gemini users reportedly spend an average of 7 minutes and 20 seconds per visit, compared to 6 minutes and 32 seconds on ChatGPT, suggesting stronger retention and interaction despite Gemini having a comparatively smaller overall user base.
An Economic Times report attributes ChatGPT’s traffic decline to two possible factors. The first is a seasonal dip during the holiday period, while the second—and more impactful—reason is Gemini’s growing popularity following the launch of its advanced AI model, which has outperformed several competing platforms.
Similarweb’s December data also revealed strong traffic figures for other AI tools. Perplexity.ai recorded 154.9 million visits, Grok attracted 247 million, and Chinese AI platform DeepSeek led the pack with 282 million visits, underscoring the increasingly crowded AI landscape.
Overall, these trends reflect a broader transformation in the AI market, where competition is reshaping user preferences and the long-held first-mover advantage enjoyed by ChatGPT is gradually eroding.
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