Chittoor : మారిపోబోతున్న చిత్తూరు జిల్లా స్వరూపం

Digital piracy continues to be one of the biggest causes of revenue leakage for the film industry. Despite repeated crackdowns and arrests of piracy masterminds operating illicit websites that upload new films within hours of their theatrical release, the menace remains far from eradicated, with several rogue domains still active. Among all Indian film industries, Tollywood has emerged as one of the worst affected by piracy.

In response to recent breakthroughs against organised piracy rackets, the Telangana Police and the Telugu film industry have decided to intensify their coordinated efforts to dismantle these networks by implementing faster and more effective countermeasures to eliminate pirated links in real time.

In a significant move, the Telangana Cyber Security Bureau (TGCSB) and the Telugu Film Chamber of Commerce (TFCC) on Monday signed a formal Memorandum of Understanding (MoU) aimed at enabling real-time monitoring, swift takedowns, and coordinated legal action against online copyright violations targeting the Telugu film industry.

The MoU was signed by TGCSB Director Shikha Goel and TFCC President Daggubati Suresh Babu in the presence of Telangana Director General of Police (DGP) B. Shivadhar Reddy. Both parties reaffirmed their commitment to jointly combat the growing threat of digital piracy.

The agreement formalises a structured mechanism for real-time intelligence sharing, rapid escalation of piracy complaints, swift takedowns of infringing content, and coordinated legal action against organised piracy networks. Leveraging advanced technological tools, dedicated teams will work towards the quick identification, blocking, and removal of pirated content through close coordination with intermediaries, internet service providers (ISPs), OTT platforms, social media companies, and app stores.

As part of the initiative, the police department and film industry representatives will hold regular review meetings to assess progress and plan coordinated actions, especially during major film releases.

Key highlights of the MoU include:

Real-time monitoring and intelligence sharing on piracy networks and infringing digital platforms.

Deployment of TFCC anti-piracy agents at the TGCSB Integrated Command & Control Centre (ICCC) for seamless coordination.

Swift legal action on verified complaints supported by digital evidence, with TGCSB acting as the nodal supervisory agency.

Expedited takedown and blocking of pirated content in coordination with ISPs, OTT platforms, social media companies, and app stores.

Use of advanced technology tools such as automated crawlers, analytics, and content identification systems.

This collaborative effort marks a major step towards protecting intellectual property rights and safeguarding the future of the Telugu film industry from the persistent threat of digital piracy.