Coolie Reshapes South Stars’ Image Across Industries

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After the release of Coolie, some fascinating developments are unfolding across all four South Indian film industries.

In Tollywood, Malayalam actor Shoubin Shahir has suddenly become a favorite, impressing Telugu audiences with his impeccable performance and being embraced as a strong contender for villain roles.

Meanwhile, Kannada actress Rachita Ram is back in the spotlight. Her steamy song with Upendra, where they played Kalyani and Kaleesha respectively, has resurfaced online with the caption “Kaleesha’s Romance with Kalyani.” The video short is going viral, especially in Karnataka, reigniting fan craze.

On the other hand, Tamil audiences are celebrating Nagarjuna like never before. Clips of the actor from Rakshakan, set to the 28-year-old hit “Soniya Soniya Sweet Sweet Sonia,” are trending on social media. Many young Tamil women are sharing these edits, calling him their new Kollywood crush. At 66, Nagarjuna’s physique, style, and fitness are being widely admired.

Interestingly, Coolie has reshaped the public image of all these stars. For Nagarjuna, his menacing portrayal of Simon in the film seems to have connected even more strongly with Tamil audiences than with Telugu, further expanding his reach across industries.


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