This Sankranti season has brought mixed fortunes for producer Dil Raju. While his earlier project Game Changer faced challenges, his latest release, Sankranthiki Vasthunnam, has struck gold at the box office. At the film’s success meet, Dil Raju shared heartfelt insights into the journey.
Speaking on the occasion, Dil Raju said, “In my early days as a distributor, I experienced significant success with Pelli Pandhiri. Later, as a producer, Arya marked a milestone in my career. Now, with Sankranthiki Vasthunnam—my 58th film—I feel the same sense of achievement. This film holds immense significance in my career.”
The star producer praised director Anil Ravipudi for his innovative promotional strategies and thanked Venkatesh for actively supporting the film’s unique marketing efforts. Dil Raju expressed his gratitude, stating, “Anil ensured that the promotional campaign was creative and engaging, which played a key role in the film’s success. My brother Sirish and I are indebted to Anil for his unwavering confidence and vision during challenging times.”
Director Anil Ravipudi also shared his perspective, emphasizing the importance of reaching audiences effectively. “Promoting a film intelligently is my responsibility. I’m willing to go the extra mile to ensure my work connects with the audience,” he said.
The film’s creative promotions and Anil’s dedicated efforts, along with Venkatesh’s enthusiastic participation, have paid off, making Sankranthiki Vasthunnam a box-office sensation. The positive energy surrounding the film is a boost for Tollywood, proving the importance of strategic marketing and teamwork.
This Sankranti, Sankranthiki Vasthunnam has become a perfect festive treat for audiences, cementing Dil Raju’s reputation as a hitmaker.
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