Economist C. Kutumba Rao Exclusive Interview | Face to Face

This Sankranti, the South Indian film market is gearing up for multiple high-profile releases, with RajaSaab and JanaNayagan generating notable attention in the US. Advance bookings reveal contrasting trends for the two films. JanaNayagan has collected $41,974 across 123 locations, selling 2,037 tickets, indicating steady interest primarily from its core fan base. Trade analysts suggest that word of mouth in the coming days will be key to expanding its reach.

In comparison, RajaSaab is showing stronger traction with $136,013 in advance sales from 319 locations and 4,699 tickets sold. The figures reflect a wider release strategy and greater anticipation among overseas audiences, highlighting the film’s broad appeal and effective promotional efforts. Overall, RajaSaab currently leads US advance bookings, while JanaNayagan is building momentum gradually. These trends are expected to influence opening weekend box office performance significantly.