Actor Dhanush and filmmaker Aanand L Rai recently reunited for their second collaboration, Tere Ishk Mein. While the film did not receive the same unanimous critical acclaim as their 2013 classic Raanjhanaa, it managed to perform well at the box office, supported by decent word of mouth.
However, the film has now landed in controversy. According to media reports, Eros International Ltd has approached the Bombay High Court against Aanand L Rai and his production banner Colour Yellow Media Entertainment LLP, alleging misuse of the goodwill associated with Raanjhanaa while promoting Tere Ishk Mein.
Eros has claimed that the makers marketed Tere Ishk Mein as a “spiritual sequel” to Raanjhanaa, thereby unlawfully capitalising on the popularity and brand value of the 2013 blockbuster. The production house has sought ₹84 crore in damages, stating that Rai’s actions caused significant financial and reputational loss. The company has filed a commercial intellectual property lawsuit, along with an interim application.
By naming multiple parties, Eros has turned the issue into a multi-party legal dispute, centered on the intellectual property rights of Raanjhanaa and its alleged misuse in the promotion of Tere Ishk Mein. Eros has asserted that it is the producer and exclusive owner of all intellectual property rights related to Raanjhanaa.
A key point highlighted by Eros is the use of promotional hashtags such as “From the world of Raanjhanaa” and “#WorldOfRaanjhanaa” in the teaser of Tere Ishk Mein, which the company claims created misleading associations between the two films.
As of now, the makers of Tere Ishk Mein have not issued an official response to the allegations, and further developments are awaited as the legal proceedings continue.
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