Flipkart’s much-anticipated Big Billion Days sale, which began for Black and Plus members on September 22 and opened to all users on September 23, has come under scrutiny following widespread reports of iPhone order cancellations despite successful payments.
The controversy has sparked significant criticism on social media, with some users dubbing the campaign a “Big Billion Scam.” While certain iPhone 16 256GB variants remain available at Rs 64,999, the iPhone 16 Pro is currently out of stock.
Flipkart had promoted aggressive discounts on Apple’s latest models, including the iPhone 16 128GB at Rs 51,999 (down from Rs 69,999) and the iPhone 16 Pro at Rs 69,999–75,999, depending on the variant. The offers generated considerable excitement, with many consumers opting to purchase older models over the newly launched iPhone 17.
However, within hours of the sale going live, social media was flooded with screenshots showing cancellations of confirmed orders. Several customers reported “payment failure” as the reason, even though transactions had been successfully processed. Some also noted that prices quickly reverted to their original levels, with the iPhone 16 returning to Rs 69,999.
Adding to customer frustration, delays in refunds were reported, while a few Plus members claimed their devices had been dispatched but had not yet been delivered, resulting in inconsistent experiences.
Flipkart’s Response
The e-commerce platform addressed concerns on X, advising affected users to provide details via direct message or reach out to the Help Centre for assistance. However, Flipkart has not issued a formal statement on the matter and did not respond to Business Today’s request for comment at the time of writing.
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