Focus: Superstars Direct Attack Is Boring

To get maximum openings for their films, these days many superstars are erasing gap between them and their fans. Even bigger stars like Amitabh Bachan, Akshay Kumar and Ram Charan in Tollywood are getting closer to fans through social networks.
If a release is around, then this proximity is getting increased. But these acts are literally boring. With release of their films around, even Amitabh is seen asking his fans to come for a ‘live’ chat for an hour. 
This kind of direct interaction obviously erases the gap between star and his fan. In a way it brings stars closer to fans, but in the other way people start feeling ‘lighter’ about their heartthrob heroes and will not treat them as some rare finds from middle earth. 
Only a gap between star and his fan makes them look like demigods but as they are literally requesting fans these days to chat with them, the gap is erasing and fans are getting bored. Interacting has advantages and disadvantages too. What say folks?

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