After Nippu, director Gunasekhar made a notable shift in his filmmaking style, setting his sights on pan-India projects with historical grandeur. His first such ambitious attempt, Rudhramadevi, received a decent response and established that Gunasekhar could successfully handle historical narratives. However, he was unable to maintain that momentum. Surprisingly, it took him nearly eight years to return with his next film.
That comeback was Shaakuntalam, a mythological drama that unfortunately failed to meet expectations. The film couldn’t recover its investment and ended up incurring heavy losses. In between Rudhramadevi and Shaakuntalam, Gunasekhar had planned a big-budget project titled Hiranyakashyapa, but due to various controversies and delays, it was eventually shelved.
Now, it seems Gunasekhar has taken a strategic U-turn. Instead of continuing with historical or mythological subjects, he is going back to his roots—the kind of commercial storytelling that once made him a popular name in Telugu cinema. His upcoming project, Euphoria, is currently in production under his direction. The film is targeted at the youth and promises a fresh narrative filled with engaging content designed to resonate with the younger generation.
Gunasekhar himself has clarified that while Euphoria is a youth-centric film, it will still bear his signature storytelling style. He emphasized that he has always strived to create films that stand out from the routine, citing past classics like Choodalani Undi, Ramayanam, and Okkadu as examples. According to him, Euphoria will follow a similar innovative path.
With this unexpected genre shift, it appears Gunasekhar is returning to a more commercially viable filmmaking format. At a time when Tollywood is riding high with pan-India hits, this move was not anticipated—but it could well be a defining turning point in his career.
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