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It looks like the controversy around Venu Yeldandi’s “Yellamma” shoot is mainly about temple etiquette. Fans are criticizing him for wearing shoes on a temple location, which many see as disrespectful, even though industry insiders explain it could be for safety reasons due to electrical wiring on set.

This kind of clash between filmmaking needs and religious sentiments happens often in Indian cinema. Directors sometimes have to prioritize crew safety or logistics, but sharing such images publicly can spark backlash because people expect sacred spaces to be treated with traditional reverence.

In short, while safety may have justified the shoes, posting the photo publicly opened him up to criticism. The film itself, with Devi Sri Prasad starring and Dil Raju producing, is reportedly a high-budget project, and the focus on temple protocol is a side conversation compared to the movie’s scale.

If you want, I can also give a timeline of how the social media reaction unfolded and what fans are saying specifically about Venu Yeldandi. Do you want me to do that?