With just five days to go, Good Bad Ugly is set to hit the big screens on April 10th. While fans are excited, the lack of promotional buzz has left many of them disappointed. Interestingly, the delay in promotions isn’t due to production issues — it aligns with lead actor Ajith Kumar’s long-standing philosophy of staying away from publicity. Ajith believes that if a film is genuinely good, audiences will show up without the need for heavy marketing. However, this low-key approach hasn’t gone down well with his loyal fans, who were hoping for media interactions, interviews, and promotional events to build hype.
Yesterday, the Tamil trailer dropped, and director Adhik Ravichandran packed it with all the elements fans love — high-octane action, comedy, and mass moments. While some mixed reactions have surfaced regarding GV Prakash Kumar’s background score, most agree it’s better to judge it in the full film’s context. Given Ajith’s strong fanbase, the Tamil version of Good Bad Ugly doesn’t require an aggressive promotional push — it’s expected to perform well regardless. In fact, films like Vidamuyarchi, which faced pre-release negativity and had relatively dry content, still managed to rake in over ₹100 crores.
The real challenge lies in the Telugu market and other language territories. Ajith’s presence in Telugu has historically been modest — even big titles like Veeram and Vedalam saw average collections. Now, with Mythri Movie Makers planning a wide Telugu release, the absence of Ajith in promotions becomes a hurdle. His minimal involvement in promotional activities is part of a broader trend among Tamil stars, including Vijay and Nayanthara, who also maintain a distance from pre-release events.
Meanwhile, competition is heating up. Siddhu Jonnalagadda’s Jack is releasing around the same time, and Mythri is also backing Sunny Deol’s action-packed film Jaat, adding to the pressure.
Will Good Bad Ugly rise above the promotional silence and strike gold? Only time will tell.
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