Google is introducing a new feature called “Personal Intelligence” for its Gemini app, designed to make its AI assistant more personalized by leveraging user data across services like Gmail, Photos, and Calendar. According to a blog post by Alphabet Inc., the feature represents “the next step toward making Gemini more personal, proactive and powerful.” Currently in beta, Personal Intelligence is available exclusively to Google AI subscribers.
The update signals Google’s ambition to turn Gemini into a deeply integrated digital assistant that not only responds to queries but also understands personal context drawn from its ecosystem of apps. At the same time, the approach raises potential concerns around privacy and data access.
Unlike previous versions of Gemini, which could pull limited information from individual apps, Personal Intelligence connects data across multiple Google services and analyses it simultaneously to provide more tailored responses. Powered by Google’s latest Gemini 3 model, the feature can summarise recent emails, surface photos from a specific trip, or assist in planning schedules using calendar entries—all within a single conversational interface.
The launch also positions Google more directly against competitors such as OpenAI’s ChatGPT, which offers a memory feature that learns from past interactions. Google’s approach goes further by tapping into a broader ecosystem, potentially giving Gemini a deeper understanding of a user’s life. To enhance transparency, Gemini will also indicate where it sourced information from connected apps.
Privacy remains a key focus. Personal Intelligence is strictly opt-in, and Google says it does not train its models directly on users’ private data. Users maintain control over permissions and can manage access via privacy settings. Nevertheless, questions about data security, potential leakage, and third-party plugin access persist, particularly as the feature is still in beta.
Personal Intelligence is currently available to Google AI Pro and AI Ultra subscribers in the US on web, Android, and iOS. The company plans to expand access gradually before making it available to free-tier users. Google also intends to bring Personal Intelligence to its AI-powered search, further embedding generative AI across its product ecosystem.
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