Pawan Kalyan’s much-awaited Hari Hara Veera Mallu is all set for a grand theatrical release on July 24th. Adding to the excitement, producer AM Rathnam has secured a ticket price hike in both Telugu states, along with special permissions for premiere shows.
In Telangana, a paid premiere is officially scheduled for July 23rd at 9 PM, with tickets priced at ₹600 (+GST). Over the opening weekend, ticket rates have been increased by ₹200 — making it ₹354 in single screens and ₹531 in multiplexes. The government has also permitted five shows per day. From the 5th to the 11th day, ticket prices will slightly drop to ₹302 for single screens and ₹472 for multiplexes.
Similarly, in Andhra Pradesh, multiplexes can charge an additional ₹200 over the base price, while single screens can hike ₹150 for upper balcony and ₹100 for lower-class seats. This revised pricing is applicable from July 24th to August 2nd. Special premiere shows are also allowed on July 23rd night, with a flat ticket price of ₹600 across all theatres.
While the price hike helps capitalize on the massive buzz around the film, the onus is now on the content to justify these rates. A strong word of mouth from the premiere could fuel box office collections, but if the film receives negative talk, it could backfire — both financially and politically for Pawan Kalyan, given his active role in politics.
All eyes are now on Hari Hara Veera Mallu’s premiere to see if it lives up to the hype and justifies the premium pricing.
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