With the release date fast approaching, Hari Hara Veera Mallu is gradually regaining momentum in film circles. Though the film struggled to maintain buzz during its lengthy production phase, the promotional campaign is now in full swing under the guidance of director Jyothi Krishna, who took over the reins from Krish Jagarlamudi.
Jyothi Krishna recently participated in a live X (formerly Twitter) Space session, where he shared key updates about the film’s promotional plans. He revealed that the team is planning a grand trailer launch event in North India, although the final venue is yet to be confirmed. Drawing inspiration from recent high-profile events like Pushpa 2’s launch in Bihar and Game Changer’s event in Lucknow, the team is aiming to make HHVM the third major South Indian film to host a large-scale promotion up North.
Another major highlight is the announcement of the film’s fourth single, which is scheduled for release on May 28. This track is the much-talked-about item number that was teased during the launch of the third single. Notably, Pawan Kalyan himself intervened to alter certain lyrics that he found inappropriate, ensuring the song aligns with audience sensibilities. In addition to this number, two more songs are lined up for release as part of the ongoing promotional campaign.
The team is also planning media interviews featuring lead actress Niddhi Agerwal, with the possibility of a few rare interviews from Pawan Kalyan himself—something fans will eagerly anticipate. With the audio album already generating buzz, the release of additional singles is expected to further enhance the film’s hype.
Produced by A.M. Rathnam, Hari Hara Veera Mallu is set to hit the big screens on June 12.
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