Getting in 40+ crores share-club took time even for the likes of Mahesh Babu and Ram Charan, two star kids who got big backing and planning. But still, Akhil Akkineni wanted to break into that club with the very first film only and the rest is known to all. In that context, how is going to be “Hello” like at trade perspective?
Though Akhil’s “Akhil” was sold for 43+ crores, theatrical rights of his so-called relaunch film “Hello” are sold worldwide for 32 crores only. While AP and Telangana rights fetched 26+ crores, the Overseas price went up to 3 crores and other Indian territories fetched 3+ crores. Though his first film was a disaster, still there is craze Akhil could cash on, but that didn’t happen.
With Nagarjuna himself in the producer’s seat, talented Vikram K Kumar handling direction and Anup Rubens scoring impressive music, the film would have easily fetched more. But it looks like Akkineni senior don’t want to create targets that are beyond reach for his son. He has realistic calculation when it comes to estimating the market, say trade experts.
Even then, Akhil should bring 29+ crores share from domestic market, a mark that was breached by the likes Nani and Rana after a lot of struggles, hard work and some hits all the way. Comparatively with ‘Akhil’, this ‘Hello’ is priced low but the target is higher and possible only if the film gets hit talk.
Only the target for Overseas looks little easier, as the presence of Vikram Kumar might repeat a 1 million feat for Hello, putting distributors on a profitable path as they need to recover only 3 crores. Hope Akhil will impress this time and ticks all those big numbers.
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