The excitement surrounding War 2 is at an all-time high as Bollywood superstar Hrithik Roshan teams up with South sensation Jr. NTR for the first time. Directed by Ayan Mukerji and produced by Yash Raj Films, the film is a key addition to the ever-expanding YRF Spy Universe and is scheduled for a grand IMAX release on August 14, 2025, worldwide.
In a unique promotional move, YRF has decided to keep the two stars apart during all pre-release promotions. A senior trade source reveals, “Hrithik and NTR will not share the stage, appear in joint interviews, or feature in any promotional content together before the release. The idea is to preserve the intensity of their on-screen rivalry and let audiences first witness the firepower of their clash in theatres. Only after that will they be seen promoting the film together.”
The strategy stems from YRF’s proven marketing approach, which prioritizes storytelling impact over traditional promotional methods. The source adds, “The YRF Spy Universe is known for its unconventional campaigns. From maintaining complete secrecy with Pathaan to the controlled rollout of Tiger Zinda Hai, YRF has always kept the element of surprise alive.”
In War (2019), Hrithik and Tiger Shroff were seen together only after the film’s release, at a success party. For Pathaan, Shah Rukh Khan’s presence was managed through curated social media content without any live appearances, a move that added to the mystery and ultimately contributed to its record-breaking success.
With War 2, YRF is pushing boundaries yet again. Featuring two of the most celebrated stars in Indian cinema, the film promises to deliver a high-octane cinematic spectacle that fans won’t forget. By keeping their dynamic under wraps until release, the studio aims to heighten anticipation and make their first on-screen face-off even more explosive.
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