Other than in “Srimanthudu” case, the two times when Mahesh’s films are sold for higher prices, the result is drastic. It not only affected distributors, but our himself said, ‘lot of money and things are at stake’ and he got disappointed hugely. There was a time when Mahesh said sorry to fans But what’s the reason for all this hype and over-the-top selling.
During both 1 Nenokadine and Aagadu days, Mahesh’s movies got huge hype, due to various factors. His sky rocketing charm and stardom coupled with the image of director have brightened the chances of selling. Blame it high production costs or other issues from producers side, those two film got sold for hefty prices, more than 70+ crores business, and when the films flopped, that led to heft losses. The bigger thing to be looked upon is, hype has led some big Bollywood companies owning those movies and that has led to selling at high prices.
Now that the news of Mahesh’s next with AR Murugadoss is out, and hyped that Mahesh is getting around 25 crores as remuneration, no doubt Bollywood companies will be trying to own the movie at higher rates. Will that lead local distributors to invest heavily again? Not this time maybe, because 2015 haven’t been productive for any as Srimanthudu helped them only to recover previous losses. So, hype could kill business this time.
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