Dubai-based vlogger Parikshit Balochi recently sparked widespread discussion on social media after remarking on the rising cost of living in India, citing an instance of paying Rs 1,000 for a cup of tea. While his observation went viral, it reflects a narrow perspective and overlooks India’s vast economic diversity.
India is a land of contrasts, where a cup of tea can cost as little as Rs 10 in local eateries or run into thousands at premium outlets. Life in India spans multiple tiers of comfort and luxury, and generalizing based on experiences in the topmost segment demonstrates a limited understanding. Prices in five-star hotels, star-rated restaurants, and upscale lifestyle hubs in India are comparable to similar outlets abroad when adjusted for currency exchange, making simplistic comparisons misleading.
India’s economic growth has reshaped consumer spending. Many non-resident Indians (NRIs) are surprised by the purchasing power of urban Indians in upscale markets. Kalpana, a resident of Toronto, shared her experience: “After 15 years, I visited Hyderabad and shopped for a saree worth Rs 22,000 in Jubilee Hills. To my surprise, middle-aged women nearby bought two sarees each, costing Rs 56,000. The salesperson told me that many buyers spend Rs 25,000 to Rs 30,000 regularly. I realized that my perception of wealth from abroad had shifted—I now see India as a thriving consumer market.”
Similarly, Avinash Chaturvedi, who resides in the USA, noted, “During a visit to Mumbai, a star-rated restobar bill of Rs 9,500 for a couple of drinks and two snacks reminded me that India mirrors global luxury experiences. Within India, one can encounter both local and international standards of spending.”
Businessman Ranganath, who travels frequently between India, Dubai, and the USA, adds, “Indian cities showcase the country’s vibrant consumer culture. Families flock to multiplexes during blockbuster releases, where popcorn and beverages cost on par with US prices, yet long queues persist. Couples may spend around Rs 1,000, and families of four up to Rs 3,000. Indians are embracing spending patterns that rival global benchmarks.”
While Parikshit’s comments may have been misplaced, they underscore India’s emergence as one of the world’s leading consumer markets. Recognizing this evolving economic landscape is crucial for global powers like the USA. Trade policies and negotiations must reflect India’s growing market strength; failing to do so could risk alienating a massive consumer base, potentially proving counterproductive on a global scale.
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