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With just a week to go for its theatrical release, Raja Saab has entered a decisive phase, both in terms of buzz and business. Touted as Tollywood’s first major pan-India release of 2026, the film has generated strong momentum, especially after the trailer significantly raised expectations among fans and trade circles alike.

Starring Prabhas, Raja Saab enjoys a clear advantage with its January 9 release, as there are no major competing films until January 12. Buyers are keen to capitalize on this open window, and industry insiders are confident that the film will register massive opening numbers without facing much resistance at the box office. Director Maruthi has further fueled the excitement by staying active in the media, sharing updates and maintaining steady promotional momentum.

At this crucial juncture, ticket pricing has emerged as the key factor that could influence the film’s opening potential. While Andhra Pradesh is not expected to pose major hurdles, Telangana remains a sensitive area due to recent court-related issues surrounding another big release. As a result, advance planning is vital. Timely legal clearances, government approvals, and permissions for special shows will play a decisive role in ensuring a smooth release.

Producer Vishwaprasad, known for his alertness on business and regulatory matters, is closely monitoring the situation. However, securing the necessary government orders and approvals from the Revanth Reddy-led Telangana government remains critical. The speed and clarity with which these permissions are obtained will largely determine how seamless the release will be in the state.

The broader box-office scenario currently remains dull, with a noticeable absence of star-driven films. While a few recent releases have provided brief relief, weekday occupancies continue to be weak. The industry is now looking at Raja Saab as a potential game-changer that could revive theatre footfalls and bring audiences back in large numbers.

On the promotional front, the team has largely completed its responsibilities. The pre-release event has concluded, Prabhas is set to travel abroad, and Maruthi along with music director Thaman are busy putting the final finishing touches to the film. Meanwhile, the producer is focused on closing business deals and finalizing theatre agreements.

With most elements falling into place, the final piece of the puzzle remains clarity on ticket pricing and permissions. Once that hurdle is crossed, Raja Saab is expected to open on a celebratory note, giving fans and the trade a reason to rejoice at the start of 2026.