The iQOO 15 has officially launched in India and has already generated significant buzz for its performance, design, battery innovations, and camera capabilities. Having used the device as my primary phone for two weeks, I found the phone remarkably refined, leaving little room for criticism.
To understand the decisions behind the product and the technology powering it, I sat down with Nipun Marya, CEO of iQOO India, for a detailed conversation. We discussed everything—from rising flagship prices to camera technology shared with vivo, gaming performance, and the idea behind “Monster Inside.”
Why Are Flagship Prices Rising?
Business Today: In a price-sensitive market like India, flagship devices have seen noticeable price jumps. Even the iQOO 15 costs a few thousand more than its predecessor. What’s driving this increase—new battery tech, the processor, or larger industry trends?
Nipun Marya: There are two parts to this. Yes, the price of the iQOO 15 has increased compared to the iQOO 13. But when you look at the upgrades—from the display and processor to the silicon carbide battery and new software features—it is a remarkable leap. The added value justifies the difference.
Secondly, it’s well known that the industry is facing a significant surge in component prices. That global pressure is also a major contributor.
How Much Vivo Tech Is Inside iQOO’s Cameras?
Business Today: The iQOO 15 camera performance is impressive. How much of the optical stack comes from vivo’s flagship lineup, and does that drive the strong results?
Nipun Marya: Absolutely. iQOO benefits hugely from vivo’s camera expertise. Camera performance today is an interplay of hardware and software—colour science, texture processing, AI tuning, scene detection, and more. All of that expertise is leveraged from vivo, and it plays a large role in the output you see.
Is It 1:1 With Vivo’s X-Series?
Business Today: So is the camera setup identical to what we see in vivo flagships, or are there deliberate distinctions?
Nipun Marya: The vivo X-series is built for professional-grade photography, so anything absolutely cutting-edge debuts there first. Over time, innovations filter into iQOO devices. While specifics are hard to list, you can safely assume iQOO gets the “goodness” of vivo’s camera tech—just tuned for a different audience.
A 15 Pro With ZEISS Soon?
Business Today: When can we expect an iQOO 15 Pro with a ZEISS partnership?
Nipun Marya: I’ll take that as feedback (laughs).
Is There Any Game That Challenges the iQOO 15?
Business Today: You’ve built a device packed with power. Is there any current mobile game that pushes it to its limits?
Nipun Marya: I don’t think so. We’re actually hoping more games support ray tracing, because the iQOO 15 is truly capable of handling it smoothly. We’ve also added the Game Live Stream Assistant—no Android phone has solved this for pro gamers, and now we have. For gamers, this is going to be a dream device.
His Favourite Game on the iQOO 15
Business Today: Your favourite game to play on the device?
Nipun Marya: BGMI… maybe Subway Surfers on some days.
What Is the “Monster Inside”?
Business Today: Finally, if you had to name just one thing that represents the “Monster Inside” the iQOO 15, what would it be?
Nipun Marya: Refined performance. The combination of our supercomputing chip Q3 and the Snapdragon 8 Elite Gen 5 defines what the iQOO 15 truly stands for.
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