Following its defeat to BJP in the last year’s general elections, the Congress party has finally realized that it is lagging behind in reaching out to the masses across the country and also its failure in effectively using the new age communication tools to keep in touch with the changing trends and to win public support.
Highly impressed by the way the Kerala Pradesh Congress Committee has been successfully running the Jaihind TV in the state since 2007, Sonia Gandhi asked the Kerala CM Oommen Chandy to devise a detailed project to spread Jaihind TV’s roots across the country and make it a national channel. Former Union Minister from Kerala AK Antony has confirmed this Development this morning during the inauguration of Jaihind TV’s national media room.
Through this national TV channel, the Congress aims to effectively take the party’s ideology to the masses. It is nothing new for a political party to float its own TV channel or a news paper. Already, we have the YSRCP’s mouthpiece Sakshi TV and news paper. Likewise, even the TRS and the left parties have their own media houses to propagate their agenda.
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