Tollywood trade had pinned a lot of hopes on July releases to keep the box office busy. With June turning out to be a forgettable one with multiple flops, July releases were crucial for Tollywood business. But none of the July releases clicked except small budget film RX 100.
Big films like Pantham, Tej I Love You, Saakshyam, Lover etc. were released in July but only a low budget film like RX 100 was able to set the cash registers ringing.RX 100 that was sold for Rs. 2.5 crore made more than Rs. 10 crore share at the box office. Notable films like Tej and Lover ended up as massive disasters with less than twenty five percent returns.
Saakshyam that released on last Friday is heading for a big flop as it collections crashed from Monday.Pantham starring Gopichand also ended up as flop but performed better compared to other films. Other small films like Happy Wedding, W/o Ram, Aatagadhara Siva and Tamil dubbed film Chinna Babu have left a huge hole in the pockets of their makers.
Trade is betting August to be a fruitful one with many promising films lined up for release. Srinivasa Kalyanam, Geetha Govindam, Sailaja Reddy Alludu are among the most awaited releases and Nartanasala, Chi La Sow and Goodachari also are looking promising.
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