Kabuni, a UK-based sports technology and AI innovator, has officially launched its operations in India, introducing an advanced cricket coaching ecosystem designed to make high-quality training accessible to young players across the country. Announced in Kolkata, the platform aims to transform everyday practice sessions into data-driven learning experiences through its integrated sports technology system and dedicated AI-enabled device.
At the core of Kabuni’s offering is an AI engine trained on decades of cricket footage, biomechanics research, and established coaching methodologies. The system captures and analyses batting and bowling movements, delivering personalised insights through video, images, text, and voice. Players can simply record their practice sessions—whether on the streets, at school grounds, in the nets, or on local cricket pitches—and receive real-time, tailored feedback to accelerate improvement.
Sourav Ganguly, former India captain and Kabuni’s Global Brand Ambassador, highlighted the platform’s potential to democratise premium coaching. “Quality coaching allows children to learn better, faster, and live healthier lives. This level of coaching was once reserved for professionals, but now it is for everyone,” he said.
Co-founder and CFO Patrick Badenoch reaffirmed the company’s mission to break barriers in access to structured training. “Whether on the streets, schoolyards, nets or cricket pitches, Kabuni allows every player to record their game, receive personalised feedback and enjoy the thrill of progress,” he noted.
Developed in partnership with Cambridge Design Partnership, the platform is engineered with an emphasis on accuracy, safety and scalability, supporting learners from grassroots levels to elite pathways. While cricket marks the company’s entry point into India, Kabuni plans to expand into tennis, golf, badminton, table tennis and other sports—ultimately building a multi-sport ecosystem focused on performance, wellness, and everyday fitness.
Emphasising cricket’s cultural importance in India, Ganguly added, “Cricket is not a sport in India, it is a religion. Kabuni is the world’s first digital ecosystem that captures real-world play through sport. It will bring play into learning and help every player discover the athlete within.”
Founder and CEO Nimesh Patel underscored the company’s broader vision. He said India is on the cusp of a defining era in sport, and Kabuni aims to inspire one billion people to move more and lead healthier lives over the next decade. As part of its commitment to the country, Kabuni will allocate one per cent of its Indian revenue to grassroots sporting programmes.
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