When Chiru planned Khaidi No 150, he conceptualized several promotional ideas and Meelo Evadu Koteeswarudu is one among them.
MEK is a hugely successful show that suave and sophisticated Nagarjuna hosted. His demeanor made this one of the most watched TV shows.
When Chiru wanted to do this programme as part of promoting Khaidi No 150, Nagarjuna stepped back and paved way for Chiru.
Chiru shot several promos, which were aired in Maa TV. But, the response seemed lukewarm. Chiru couldn’t simply match Nag. Since them, the launch of fresh version of MEK has been getting postponed on some pretext or the other. Both November and December passed without the MEK being aired. Now people have almost forgotten MEK.
Sources say that Chiru is worried that if the MEK fails for some reason, this could rub off on Khaidi No 150. So, he withheld MEK. Sources say that if Khaidi becomes a hit, it would create a positive buzz for MEK and wants to wait till then.
So, even after off loading their shares, it’s Chiru and Nag who call the shots in Maa TV.
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