Vijay Deverakonda’s upcoming film Kingdom is turning out to be a crucial project for the actor. Directed by Gautham Tinnanuri, the movie is equally important for the director, as it will test his ability to deliver a strong commercial hit. The primary aim for Kingdom is to score big at the box office. While that’s a challenging task, the timing of its release works in its favor, with almost no competition at the theatres.
With Hari Hara Veera Mallu failing to attract audiences, Kingdom now enjoys a free run. Even current hits like Mahavatar Narsimha and Saiyaara are unlikely to pose a serious threat. The film has already made a strong impact in terms of pre-release business, with theatrical rights reportedly fetching 15 Cr, 6 Cr, 15 Cr, 3.5 Cr, 10 Cr and 4 Cr for Nizam, Ceded, Andhra, Rest of India, Overseas and dubbing versions respectively. These figures mean that the movie has to become a blockbuster to achieve break-even.
Packed with powerful elevation scenes and intense action sequences, Kingdom is crafted to appeal to mass audiences. The advance bookings that opened yesterday are already encouraging, with several shows filling fast. The pre-release event happening today is expected to push the hype even higher, especially with Anirudh’s electrifying live performance being a major highlight.
All eyes are now on Kingdom to see if it can live up to the expectations and deliver the much-needed success for Vijay Deverakonda.
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