Before its release, the lack of hype surrounding Kubera took many by surprise. Even though Dhanush has previously crossed the ₹100 crore mark with some of his films, advance bookings for Kubera weren’t up to expectations. The absence of mass elements and a promotional strategy that failed to generate much excitement played a major role in this muted response. However, all of that changed once the film hit the screens. Dhanush had been confident about the project right from the beginning — and his confidence proved to be well-placed.
Although the morning shows on the first day left distributors a bit tense, by the evening of the release day, the momentum shifted completely. Positive word-of-mouth spread quickly across Tamil Nadu after the morning screenings, and by the afternoon shows, theaters were filling up. By the evening, tickets in major cities across Tamil Nadu were hard to come by. Reviews and social media reactions unanimously praised Dhanush’s brilliant performance, with many even suggesting that his work could earn him a National Award.
Directed by Sekhar Kammula, Kubera captivated audiences with its heartfelt emotions and Dhanush’s unique character design. Known for crafting deep, human emotions into his stories, Sekhar Kammula has once again worked his magic. Tamil film critics also believe that Kubera proves Kammula’s skill at making emotional connections that transcend language. Even in the Telugu market, the film is picking up rapidly with strong bookings for night shows, especially in urban centers. Going into the weekend, box-office collections are expected to grow substantially.
Kubera has also shown that concept-driven commercial cinema has a strong market, proving once again that Sekhar Kammula’s style resonates with audiences across regions. Dhanush reaches a new milestone in his acting career with this performance, and Kammula gains an even stronger foothold in the Tamil market. Every department — from the technical team to the music and visuals — has contributed immensely to the movie’s success. Given the growing craze, the film looks set for a successful long run at the box office.
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