The Telugu film industry is mourning the loss of senior actress, producer, and studio head Krishnaveni, who passed away in the early hours of today at 4 AM due to illness. A pioneering figure in Telugu cinema, Krishnaveni holds a distinguished place in the industry’s history, particularly for introducing the legendary Nandamuri Taraka Rama Rao (Sr. NTR) to the silver screen.
Born on December 24, 1924, in Pangidi village, West Godavari district, Krishnaveni developed a passion for theatre at a young age. Noted director C. Pullaiah, impressed by her performance in the play Thulabharam in Rajahmundry, cast her as the lead in the 1936 film Anasuya, marking her debut in cinema at just ten years old. The film, featuring around 60 child actors, was produced in Kolkata.
In 1937, she was introduced to the Chennai film industry by veteran actor C.S.R. Anjaneyulu, securing a role in Thukaram and subsequently rising to prominence with notable performances in films such as Lakshmamma and Gollabhama. Apart from her acting prowess, Krishnaveni was also a talented singer, lending her voice to her own songs and later singing for leading actresses like Anjali Devi in Keelu Gurram.
A Trailblazing Career in Cinema
Krishnaveni’s journey in the industry took a turn when she met Mirzapuram Raja while working on the film Mahananda (1939). Their relationship blossomed, leading to their marriage in 1940. Respecting her husband’s wishes, Krishnaveni stepped away from acting in outside films and took on a greater role behind the scenes, overseeing operations at Shobhanachala Studios, which produced several films under its banner.
Her contributions to Telugu cinema extended beyond acting and production. In 1948, she played a pivotal role in launching Sr. NTR’s film career by introducing him in the film Mana Desam, which was produced under her banner M.R.A. Productions and directed by L.V. Prasad. This film, based on the Bengali novel Vipradasu, also introduced Ghantasala and Ramesh Naidu as music directors, and legendary singers P. Leela and Jikki.
At the height of her career, Krishnaveni was among the highest-paid actresses of her time, earning a remarkable ₹45,000 per film, a salary matched only by Bhanumathi. Her final film as an actress was Sahasam, while her last project as a producer was Dampatyam in 1957.
Recognitions and Lasting Legacy
In recognition of her immense contributions to the Telugu film industry, the Andhra Pradesh State Government honored Krishnaveni with the prestigious Raghupathi Venkaiah Naidu Award. She remained deeply connected to the industry even in her later years, attending the Mana Desam Diamond Jubilee celebrations in Vijayawada, where she was felicitated by former Vice President of India, Venkaiah Naidu.
Krishnaveni’s passing marks the end of an era in Telugu cinema, leaving behind an enduring legacy as an actress, producer, singer, and a visionary who played a significant role in shaping the industry. Her contributions will continue to be remembered and celebrated by generations to come.
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