Little Hearts is all set for a grand release day after tomorrow, coinciding with Anushka Shetty’s Ghaati and Siva Karthikeyan’s Madharaasi. Despite being a small film, Little Hearts is generating significant attention on social media.
The film primarily targets Gen Z audiences, youth, and social media users. If successful, it could pave the way for more social media talents to make a mark on the big screen.
The film’s lead, Mouli Tanuj Prashanth, rose to fame through short films, memes, and web series appearances. His recent project, 90s, has already changed his career trajectory, and he is pinning high hopes on Little Hearts to achieve bigger dreams in the film industry.
To connect with its target audience, the team has adopted a unique promotional strategy. They organized student premieres and are sharing quirky, funny videos that are going viral, generating curiosity and engagement. Instead of heavy promotions, the focus is on creative, audience-centric outreach, which has already created a positive buzz.
Many young talents are now exploring opportunities in the OTT space, and Mouli’s journey reflects his dedication and perseverance to reach the big screen. If Little Hearts becomes a hit, it could open doors for numerous emerging talents in Telugu cinema.
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