Despite featuring a massive star like Pawan Kalyan, the big-budget film Hari Hara Veera Mallu, set to release on July 24, is surprisingly low on buzz. Both industry insiders and fans are curious about the lack of usual hype that typically surrounds a Pawan Kalyan release.
One of the primary reasons is the absence of aggressive promotions. With Pawan Kalyan now serving as the Deputy Chief Minister of Andhra Pradesh, his political responsibilities have kept him away from media interactions and film promotions. This has created a noticeable gap in the pre-release momentum.
Compounding the situation, original director Krish walked out of the project midway and has not participated in any promotional activities. The film was later completed by Jyothi Krishna, who is currently focused on final post-production work.
Producer A.M. Ratnam, who has spent over five years bringing this ambitious project to life, is reportedly preoccupied with commercial and release logistics. Meanwhile, the film’s heroines lack star power to draw additional attention, further dampening the pre-release excitement.
While the trailer teased grand visuals and rich production design reminiscent of Sye Raa, the movie’s primary crowd-puller remains Pawan Kalyan himself. All hopes now rest on the pre-release event scheduled for tomorrow, which will be the team’s final promotional effort before the film hits theatres.
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