The upcoming film Madarasi, set to release on September 5, hasn’t created much buzz in the Telugu states so far. However, distribution circles suggest that the makers are aiming for a big collection from the AP-Telangana market, given the blockbuster track record of Amaran. Reports indicate that they are demanding around ₹14 crores for the region. Buyers, however, feel this is too steep for a film starring Shiva Karthikeyan, and negotiations are reportedly ongoing.
While Amaran’s previous films have performed well, their success was largely driven by content and emotional connect rather than star power alone. Madarasi isn’t one of those films that can rely purely on a “star magic” pull.
One of the major concerns is the director, Murugadas, who has struggled to maintain consistency in recent projects. His last major outing in Hindi, Sikandar with Salman Khan, received a mixed response, and Madarasi promotions so far have been somewhat erratic, with statements that fail to inspire confidence. The trailer did generate some interest, but not enough to promise massive opening numbers.
While films like Don and Doctor succeeded in their Telugu versions, the original film Mahaveerudu performed well mainly due to content. Here, Shiva Karthikeyan hasn’t yet established a strong market pull.
In about four to five days, promotions for Madarasi are set to begin in Hyderabad, including a special event. The film does have certain attractions such as Anirudh Ravichander’s music, Vidyut Jamal as the villain, and Rukmini Vasanth as the heroine. However, the excitement among audiences seems limited. With stiff competition from Anushka’s projects and films in the Pushpa range, the expectations from director Krish are high to make it stand out. If Madarasi manages to create positive word-of-mouth, it could overcome these hurdles; otherwise, the film may face a tough ride in the Telugu market.
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