Considering his popularity and fans frenzy, popular brands in South are signing Superstar Mahesh Babu as their brand ambassador. He is already endorsing handful brands and online bus ticket booking platform Abhibus.com is one amongst them.
In the first promos of Abhibus.com, Krishnudu was seen alongside Mahesh Babu. However, they have now replaced Krishnudu with Vennela Kishore for new promos. De facto, Krishnudu is out of action for long and continuing him is definitely not a good idea. Moreover, presence of Vennela Kishore who shared screen space with Mahesh in few films will understandably be an additional benefit. So, more fun is in the offing in the new promos.
Currently, the ad shoot is happening in Ramoji Film City in Hyderabad. Mahesh Babu and Vennela Kishore will feature in both online and offline campaigns being launched by the firm. The brand new commercial ads will be released soon.On the film front, Mahesh Babu is presently shooting for his 25th film under the direction of Vamsi Paidipally. Pooja Hegde is leading lady in the film slated for Sankranthi release.
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Prabhas’ OTT Deals: Raja Saab Nearing, Fauji Delayed
Prabhas’ movies continue to be the hottest picks in the digital market. The biggest proof is Spirit, his film with Sandeep Reddy Vanga, whose OTT rights were snapped up a long time ago for a massive ₹160 crore—even before the film properly went on floors. That shows the sheer demand for the Prabhas–Vanga combo.
But interestingly, two other Prabhas films are still waiting to close their OTT deals.
The first is Raja Saab, directed by Maruthi. Technically, this deal is almost sealed; only the final signatures are pending. A few minor formalities are causing the delay.
The second is Fauji, directed by Hanu Raghavapudi and produced by Mythri Movie Makers. Despite expectations that the OTT deal would be wrapped up quickly, things haven’t moved yet.
The reason? OTT platforms already have multiple Prabhas films in their upcoming slate, including Salaar 2 and Kalki 2898 AD Part 2. Because of this, they’re not in a hurry to lock more new projects with him immediately.
By the end of the month, the Raja Saab agreement is expected to be finalized. Fauji, however, might take a while longer to close its digital deal.
