It was prior to the release of ‘1-Nenokkadine’. The movie was hyped more than like anything. Prince Mahesh was promoted as the highest paid actor of Tollywood with the remuneration package of Rs.18 crores. And the movie was publicized as a Rs.70 crores project. Naturally, buyers acquired the rights of the movie paying abnormal prices on the project. However, the end result of the movie turned out to be a dud and made the buyers incurring heavy losses. The movie managed to collect a full run share of Rs.29.19 crores then. Co-incidentally, Mahesh and Murugadoss’ new movie also reminds the situation which had prevailed before release of ‘1-Nenokkadine’. The movie is being publicized as a Rs.110 crores project. Moreover, Mahesh is being projected as the highest paid actor of Tollwwood with Rs.23 crores remuneration. Surely, this hype on the movie will definitely make buyers investing record prices to acquire the movie’s rights.
Of late, the trend of movie making is completely changed. Every filmmaker comes up with cost cutting measures. Heroes are also doing their best to minimize the investments of the producer. We have also heard Young Tiger NTR did his best in cost cutting of his upcoming venture ‘Naannaku Prematho’. Likewise, if heroes like Pawan Kalyan encourage artificial hype to promote themselves, we could listen abnormal remuneration deals of those superstars.
However, it doesn’t mean big heroes movies are made with shoestring budgets. The budget of a film should be accordingly to its genre and market range of a hero. If the movie is made as a sci-fi thriller or with fantasy elements, the movie has a wider span to reach places. In that case, the movie can be bankrolled with huge amounts. All in all, heroes like Mahesh should be cautious promoting their movies keeping the welfare of the makers in mind.
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