In a joint venture with e-commerce platform Spoyl, Mahesh Babu has come up with ‘The Humbl Co’, his own clothing brand. And now, he is using his own latest movie to promote this brand big time.
Whenever Mahesh partners in movie production, (say Brahmtosavam) there are instances where they bring in a lot of in-film branding, promote merchandise and even sell every single hoarding of the film to a particular brand. That way Mahesh cashes on little brands through his movies. But this time, Mahesh appeared in his own brand shirts inside Sarileru Neekevvaru and using the film to sell his brand.
As he happens to be one of the producers of the film, surely other producers can’t say no to the superstar to promote “The Humbl Co”. Also, we hear that most of the shirts featured in Sarileru Neekevvaru which Mahesh wore are from this brand only. That’s the reason the brand launched a special collection of Sarileru Neekevvaru shirts now.
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