Manchu Vishnu is pulling out all the stops for Kannappa, a project that is fast emerging as the most ambitious film of his career. Positioned as a mythological epic with pan-India appeal, Kannappa is not only generating strong buzz domestically but also making waves overseas—particularly among Telugu audiences in the U.S.
With over a month to go for release, the film has already begun an aggressive promotional campaign. Vishnu is embarking on a unique promotional tour across the United States, a first-of-its-kind initiative for a Telugu mythological film. The tour kicks off on May 8 in New Jersey (Regal Commerce Center, North Brunswick, 7:30 PM), heads to Dallas on May 9 (Galaxy Theatres Grandscape, The Colony, 7 PM), and concludes on May 10 in the Bay Area (Cine Lounge Fremont 7 Cinemas, 10:30 AM). This effort reflects his serious intent to connect with Telugu-speaking audiences globally.
Back home in India, even larger-scale campaigns are in the works. Manchu Vishnu is reportedly planning spiritual temple visits, multi-city tours, and extensive media interactions across various regional markets—strategies aimed at reaching audiences far beyond his traditional fan base.
Musically, the film is already making an impact. The devotional number “Shiva Shiva Shankaraa” and a romantic track from the film have both resonated with listeners, becoming chart-toppers. The trailer, scheduled to drop on June 27, is expected to further elevate expectations and push Kannappa into the mainstream cinematic conversation.
As someone tuned into Telugu cinema and figures like Pawan Kalyan, it’s interesting to see how Vishnu is shaping Kannappa not just as a film, but as a full-fledged cultural event. This could be a crucial turning point in his career.
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