Maruti Suzuki India Limited (MSIL) is poised to make a significant entry into the electric vehicle (EV) market with the launch of its first production-ready electric SUV, the e VITARA. This innovative model will debut at the Bharat Mobility Global Expo 2025, showcasing Maruti Suzuki’s commitment to sustainable mobility and cutting-edge technology.
Unveiled recently by Suzuki Motor Corporation in Milan, Italy, the e VITARA is a global model designed and manufactured in India for international markets. The vehicle embodies Maruti Suzuki’s ambition to drive the global transition toward electric mobility, combining advanced electric performance with a sleek and modern design. Branded as an ‘Emotional Versatile Cruiser,’ the e VITARA is tailored to appeal to contemporary consumers seeking a practical yet stylish EV option.
Partho Banerjee, Senior Executive Officer for Marketing & Sales at Maruti Suzuki, highlighted the company’s dual focus on sustainability and innovation. “The e VITARA reflects our commitment to sustainable mobility and technological progress,” Banerjee said. He emphasized that Maruti Suzuki is taking a customer-centric approach, ensuring the new EV caters to market needs and expectations.
Recognizing the limited availability of EV charging infrastructure as a barrier to adoption, Maruti Suzuki plans to introduce a comprehensive EV ecosystem alongside the e VITARA. This ecosystem will include home charging solutions and an extensive network of fast-charging stations at dealerships and service centers nationwide. The initiative aims to make EV ownership more accessible and appealing, supporting India’s transition to electric mobility.
Maruti Suzuki to Increase Prices from January 2025
Maruti Suzuki has announced a price increase of up to 4% across its product portfolio, effective January 2025. The company attributed the hike to rising material and operational costs. While efforts are being made to mitigate the impact on customers, part of the additional expenses will inevitably be passed on.
The price revision will affect vehicles across both the Arena and Nexa brands, including popular models such as the Dzire, Swift, WagonR, Alto K10, S-Presso, Ertiga, Baleno, and Grand Vitara.
Following the announcement, Maruti Suzuki’s stock price rose by 1.73% to ₹11,374.55 on Friday, reflecting a 10.16% gain so far this year. The move aligns with a similar strategy by Hyundai, which has also announced plans to increase prices. Prospective buyers are encouraged to make purchases before January to avoid the higher costs.
Driving Innovation and Accessibility
Maruti Suzuki’s strategic initiatives—launching the e VITARA and addressing rising operational costs—underscore the company’s commitment to innovation, sustainability, and customer value. As the automotive industry shifts towards electric mobility and adapts to market challenges, Maruti Suzuki aims to maintain its leadership by delivering transformative products and fostering accessibility for consumers.
This write-up maintains a professional tone, highlighting the significance of both developments in the context of Maruti Suzuki’s strategy and the broader industry trends.
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