Mee Inti Vanta – 13th Dec : Beetrute Chap, Potato packet

Megastar Chiranjeevi enjoys an unparalleled fan following, and director Anil Ravipudi has built a strong reputation for delivering entertaining, mass-friendly commercial films. Under normal circumstances, a film featuring this combination would not require aggressive promotions. Occasional updates and a couple of promotional events are usually more than sufficient to generate buzz.

However, the promotional strategy for this project has been noticeably different. Anil Ravipudi and the team are going all out with non-stop publicity, clearly indicating that they are not willing to take even the smallest risk. Despite having a powerhouse star like Chiranjeevi and the popular Nayanthara in the lead, the makers appear to be placing special emphasis on ensuring strong opening-day collections.

The primary reason behind this aggressive approach seems to be the intense box-office competition during the Sankranthi season. With several big-budget films lined up for release around the same time, the festive window has become highly competitive. In such a scenario, no team wants to rely solely on star power, prompting the makers to leave nothing to chance and maximize visibility ahead of release.