As much as the way we promote a cinema to help it do well at the box office, sometimes they also kill the prospects of the film. Yes, when the promotion is done in wrong way by creating unwanted hype, even a film with good content also fails.
Cut to our discussion, recently mega hero Sai Dharam Tej is seen coming up with negative titles and unexpected posters for his films. Negative in the sense, the film’s title is not reflecting the exact content of the movie. This happened in the case of Winner and Jawaan as well. People thought ‘Winner’ is Megastar’s ‘Challenge’ like film while the film revolves around father-son sentiment. ‘Jawaan’ is projected as patriotic film but inside it is more of a friend’s revenge on the hero.
Coming to unexpected posters, if we look at posters of his latest movies, you could notice that ‘sexy’ look of heroines getting more highlighted than needed. Whether it is hottest looking Rakul on Winner posters, saree clad Mehrene on Jawaan posters or the sexiest ever looks of Lavanya Tripathi on Inttelligent posters, one wonders why these hotties are getting promoted more. Maybe the makers are thinking that B & C centres audiences will turn their heads towards these posters, but actually, that is hiding the real content and theme of the film.
Probably it’s high time Sai Dharam Tej stops coming up with these sexy posters and comes up with concept posters to promote his films. Maybe he should take a clue from Dhruva and Fidaa posters.
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