Mohanlal, Vinsmera Jewels, jewellery ad, gender fluidity, Malayalam cinema, Prakash Varma, viral ad, unconventional advertising, male brand ambassador, jewellery promotion, breaking gender norms, Complete Actor, Thudarum, ad film, social media buzz, Indian advertising, celebrity endorsement, jewellery campaign, Malayalam superstar, bold campaignJewellery advertisements in India traditionally feature actresses or female models adorned in gold and diamond pieces. However, Vinsmera Jewels has taken a refreshingly unconventional route by casting Malayalam superstar Mohanlal as the face of their latest campaign. In a surprising and bold move, the actor portrays a character with feminine traits, confidently flaunting Vinsmera’s jewellery — a performance that has quickly gone viral across social media platforms.
Directed by renowned ad filmmaker Prakash Varma, the ad adds another layer of intrigue. Varma, who recently debuted as an actor playing the antagonist in the Mohanlal-starrer Thudarum, brings his distinctive vision to the commercial. The ad features Mohanlal playing himself — a superstar who secretly steals jewellery from a film set, only to admire and wear it in the privacy of his caravan.
While major jewellery brands such as Kalyan Jewellers, Malabar Gold, and Jos Alukkas also boast male brand ambassadors, none have ventured into such progressive territory. Vinsmera’s campaign stands out for its gender-fluid narrative and daring execution, winning praise for both the brand and the actor.
In an era when many male stars gravitate toward hypermasculine roles, Mohanlal’s choice to embrace a fluid, nuanced persona reaffirms his reputation as the “Complete Actor.” His performance not only challenges traditional norms in advertising but also sets a new benchmark for inclusive representation in Indian media.
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