Mowgli Becomes a Major OTT Hit on ETV Win After New Year Release

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Roshan Kanakala starrer Mowgli has emerged as a major success in the OTT space following its New Year 2025 release on ETV Win. Directed by National Award-winning filmmaker Sandeep Raj, the film has struck a strong chord with digital audiences, quickly climbing to the top of the platform’s trending list within hours of its premiere.

Though it began as an unconventional theatrical attempt, Mowgli has found its true audience online, where viewers are appreciating its rooted emotions and sensitive storytelling. The raw, forest-set narrative and the intense conflict between love and survival have resonated strongly, highlighting the growing appetite for content-driven cinema among Telugu audiences.

Roshan Kanakala’s earnest performance, paired with Sakshi Sagar’s impactful presence, has been widely praised, while Bandi Saroj Kumar’s menacing role adds significant weight to the film’s conflict. However, it is the film’s emotional depth and authenticity that have fueled strong word-of-mouth and repeat viewership.

Produced by People Media Factory, Mowgli stands as a clear example of how quality films can achieve a massive second life on OTT platforms. The non-theatrical rights have reportedly delivered substantial profits to the producers, who are delighted with the film’s widespread digital success. As viewership numbers continue to grow, Mowgli further strengthens ETV Win’s position as a go-to platform for meaningful Telugu cinema during the festive season.


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